Authentic & Effective Marketing With Krista Ripma
Krista Ripma
“[People] are actually excited to deeply connect and understand products, services, or offerings in a unique and meaningful way.”
People do business with people—and the more “You” you can be, and the more you weave who you ARE and what’s important to you through everything you put out into the world, the better. Why? Because people get to know the real you and start to trust you. In this episode, I talk with marketing strategist Krista Ripma about how you can turn real relationships with customers into actual sales. We also break down the three parts of a successful launch, and what an effective social media strategy should look like.
Krista’s official bio:
Krista Ripma is a marketing coach, launch strategist, and cofounder of Authentic Audience, a full-service digital marketing and ad agency dedicated to serving brands who foster the best in self-care, self-love, and self-expression. Authentic Audience is the natural progression of Krista’s previous successes in building million-plus Instagram followings, tripling online awareness and engagement for her brands, and coaching hundreds of seasoned and novice business owners to find and speak their truth. She was recently featured in Entrepreneur Magazine and Forbes and is the host of the Authentic Audience podcast.